Visual Merchandising - Training Programme
Calendar
Human
Resource Development (HRD) has been one of the most neglected areas in Indian textile and
clothing industry. The syllabus / curriculum in the educational institutions,
barring some new fashion technology institutes, has not kept pace with the changing
requirements. The personnel form such institutes, after joining the industry, are
not exposed to the latest and emerging concepts with respect to technology, market and
management. With the integration of markets and application of IT on wider scale,
there has been a sea-change in the way the businesses are conducted today. The
industry needs to update itself with such changing requirements. One of the ways of
meeting this task is to equip the personnel working in the industry with skills and
knowledge of the latest. While there are some institutions addressing this need of
the industry, there has been no organized, focused and co-coordinated plan of action.
This National Programme is therefore conceived to fill this gap. Visual
Merchandising (VM) is one of the 22 subjects identified for training under the National
Programme.
Visual Merchandising (VM) is the art of presentation, which puts the merchandise
in focus. It educates the customers, creates desire and finally augments the selling
process. This is an area where the Indian textile and clothing industry, particularly, the
SMEs lack adequate knowledge and expertise. This inadequacy is best reflected in
poor presentation/display and communication in various national and international
exhibitions. Therefore this Programme has been conceived to fill this gap.
VM helps in:
educating the customers about the product/service in an effective and creative way.
establishing a creative medium to present merchandise in 3D environment, thereby enabling long lasting impact and recall value.
setting the company apart in an exclusive position.
establishing linkage between fashion, product design and marketing by keeping the product in prime focus.
combining the creative, technical and operational aspects of a product and the business.
drawing the attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.
Unlike
the western countries, where VM receives highest priority in commercial planning of a
product, the Indian industry’s understanding and practice of the concept of VM is
inadequate. With phasing out of quantitative restrictions after the year 2004, the
textile industry will have to compete purely on the competitive edge of the products and
VM will be a helpful tool in projecting the uniqueness of the products and thereby
increasing the market access and sales. It is high time that the Indian textile and
clothing industry, therefore, understands and adopts the scientific and professional
system of VM rather than the traditional practices of display of products and
communication.
In the above context, the objectives of this training programme are:
to sensitize/orient the textile and clothing SMEs to the concept of Visual Merchandising(VM).
to provide basic working tools and skills related to VM.
to augment the quality of Visual Merchandising of Indian textile and clothing products at National and International fairs/exhibitions, retail outlets and in-house display rooms.
3 days, daily from 9.30 a.m. to 6.00 p.m.
Training fee is worked out on actual cost basis.
Executives in
charge of marketing, sales, exhibitions/fairs and customer relations working in textile
and clothing companies.
| 1 | Quality Appraisal of Woven
Fabrics |
| 2 | Testing of Dyes, Chemicals
and Textiles |
| 3 | HS Classification of
Textiles |
| 4 | Rules of Origin and GSP |
| 5 | Orientation on ISO 9001 - 2000 QMS |
| 6 | Orientation on ISO 14000 EMS |
| 7 | Social Accountability
Standards in manufacturing |
| 8 | Orientation on ISO-17025
Laboratory QMS |
| 9 | Inventory Management and SPC for decentralized units |
| 10 | Project formulation for modernization of textile machinery |
| 11 | Visual
Merchandising |
| 12 | Environmental and
Compliances |
| 13 | Improved dyeing techniques
for |
| 14 | Skill development for
Merchandisers |
| 15 | Fashion/colour forecast for
Product |
| 16 | Apparel Manufacturing |
| 17 | Quality control in Cotton
Ginning |
| 18 | Packaging -a marketing tool |
| 19 | ERP Solutions for Garment
Industry |
| 20 | Waste Minimization |
| 21 | Customer Relationship |
| 22 | Executive Development
Programme |
