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| Post GI
Registration Initiatives on Market Linkage and
Brand
Building
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-
 Preparation
of product catalogue & hosting of websites
for GI designated products: As a part of
transforming IPR Protection to tangible benefits
for the stakeholders, the Textiles Committee has
also initiated post GI initiatives by
facilitating preparation of product catalogue
and hosting dedicated website for Banaras Sarees
& Brocades of Uttar Pradesh and Pipli
Appliqué of Orissa. The activities are expected
to be completed very soon.
- Market Potential Study of
Lucknow
Chikan Craft in
South Africa
:
The study is one of the first of its kind try to
study the potential market for GI designated
product for creating market linkage in the
international market. The study is sponsored by
o/o the Development Commissioner (Handicraft),
Government of India. The study has been taken up
with sole objective of organising market linkage
for the product in the post-GI registered
period. Once completed the study would keep in
identifying the potential international market
for the product.
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