- Assessment Awareness and
Identification of Potential T & C Products
for Geographical Indication
 The
much needed study on assessing the awareness l among
the stakeholders on Geographical Indication
and Identifying the potential products for
registration under the act have been completed with
the support of Tier-II partners. The study has
identified more than 200 potential products for GI
registration on the basis of threat perception.
These products need immediate attention for
registration due to mass poaching and duplicity by
unauthorised producers. The mass infringement of
these traditional knowledge’s in textiles
ultimately deceives the consumers on one hand and
takes away the market base of the original products
and hence threatens the livelihood of the poorer
stakeholders of the products. The study has also
highlighted some of the suggestive measures for
eliminating the bottlenecks.
ii.
Study and Documentation of selected products:
As a part of facilitating GI
registration of different unique textile products of
the country, an exhaustive study and documentation
of the products have been prepared establishing the
historical origin, area of productions, production
process, products with specification and uniqueness
of the products. The study and documentation
prepared for different products are:
- Evolution
& Growth of Applique Craft of Orissa: A
database at product level is developed for GI
registration and future reference
- Dream of Weaving: Study & Documentation of
Banaras Sarees and Brocades: A database at
product level is developed for GI registration
and future reference.
- Art and Artifacts of Lucknowi Chikankari
- Khandua Sarees and Fabrics: Tradition & Pride
of Orissa.
- Khandua Sarees and Fabrics: Tradition & Pride
of Orissa.
- Study & Documentation of Guledgudda Fabrics.
- Study & Documentation of Paithani Sarees
& Dress Materials.
-
Study
& Documentation of Balarampuram Sarees &
Fine Cotton fabrics: The Pride of God’s Own
Country.
- Study & Documentation of Uppada Jamadhani.
- Study & Documentation of Dharmavaram Silk.
- Study & Documentation of Gadwal Saree.
- Study & Documentation of
Bhagalpur
Silk.
- Study & Documentation of Bandhani.
- Study & Documentation of
Surat
Zari Work
The
preparation of study and documentation and
facilitation of the GI registration of these
products will provide much-needed fillip to the
products for containing infringement and enhancing
the marketability of the product.
iii.
Post GI Implication Study for Pochampally Ikat and
Sholapur
Chaddar & Terry Towel:
The study has quantified
the benefits of IPR protection through Geographical
Indication (GI). IPR Protection may be the need of
the hour but there is a need to assess and quantify
the benefit of it to the grass-root level
stakeholders. Since the project addresses the
pro-poor dimensions of the sector with an objective
to bring about benefits of globalisation to the
poorer segments and mitigating the negative effects,
it was felt to undertake impact assessment studies
of some registered products. The basic objective is
to quantify the benefits and sensitise the actors
about the impact. Two products i.e. Pochampally Ikat
for Handloom and Solapur Chaddar & Terry Towel
for Power loom have been taken up for the purpose.
Even if the study is yet to be completed, the
preliminary trend shows that the Pochampally cluster
has able to receive the benefits in terms of rise in
productivity, disposable income, output and
employment, where as the Solapur stakeholders could
not due to lack of post registration activities for
brand building and reaching the target consumers.
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